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Lack of Empathy

Ep #33 - Fyre Festival Marketing and Why Psychopaths Make Effective Marketers...

You've seen the Netflix and Hulu documentaries, you've read the horror stories, but what really was behind the Fyre Festival and it's sudden rise to prominence. In today's episodes, the investigative reporters known as the Marketing Geeks will examine the influencer marketing strategies and general marketing principles that were utilized to build fast, effective, and massive buzz about the Fyre Festival. The techniques that were exercised were often nefarious and with manipulative intent, but we are simply analyzing why they worked.