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Cathy Hackl, a pioneer and expert in the areas of augmented reality (AR), virtual reality (VR), and spatial computing, joins the show today for a thorough discussion into how these technologies will impact marketing in the future.
Cathy Hackl was recognized as a Top 5 Voice in Technology on LinkedIn and is considered a premiere influencer and source in AR, VR, XR, and spatial computing. She co-authored the book, ""Marketing New Realities: An Introduction to Virtual Reality and Augmented Reality Marketing, Branding, and Communications," and speaks all over the world at technology conferences and for major companies regarding these breakthrough technologies.
I, Justin Womack, actually met Cathy at the Social Media Marketing World Conference where she was giving a keynote talk regarding the intersection of marketing, AR, and VR.
Cathy is currently under contract with Magic Leap which is a major company in the AR space. Magic Leap raised billions of dollars in startup capital and was estimated to be worth upwards of $4.5B in the year 2018.
Enjoy the interview as the Marketing Geeks, Justin Womack and Andros Sturgeon, throw the unexpected hard hitting questions that other interviewers just don't think to ask.
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Connect with us on LinkedIn:
Justin Womack: https://www.linkedin.com/in/justinwomack1/
Andros Sturgeon: https://www.linkedin.com/in/androssturgeon
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