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Welcome to an all new edition of the hit podcast Marketing Geeks featuring your hosts, Justin Womack and Andros Sturgeon.

Today, we enter part 4 out of our 6 part mini-series where we delve into the six major patterns of influence as illustrated in the awesome marketing book, "Influence," written by Robert Cialdini.

Part 4 of the Influence series is all about how marketers use social consensus and social proof to influence their audiences. Listen in for our full discussion of how this shows up in real world marketing as well as why and how the influence pattern works. 

Want to get Robert Cialdini's "Influence" book on Amazon. Use our affiliate link here if you are going to buy it so you can help support the show. Visit here: 

Additionally, we cover the latest marketing news and geek news as well as our newest book report segment where we go through the book, "Jab, Jab, Jab, Right Hook," by the incredible Gary Vaynerchuk. You won't want to miss our discussion and breakdown of the content from this book toward the end of this episode. 

To get a copy of "Jab, Jab, Jab, Right Hook" from Amazon, follow our affiliate link here 

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