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Welcome to an all new edition of Marketing Geeks with Justin Womack and Andros Sturgeon. Today, we have a very special episode where we do a deep dive into the subject of how to build authority as a business owner or entrepreneur.
In the context of this discussion, building authority means creating trust and establishing credibility with your target audience. The reality is that times have changed. What used to be a society that valued only college degrees and credentials has shifted into something different. In today's times, there are several strategies that all business owners should adopt to quickly and effectively build authority in their area of expertise. These tactics will help you be seen in the light of an expert and will make it much easier to conduct sales conversations later on.
Also in this episode, we cover current marketing and geek news with some very exciting surprises. Want to get Robert Cialdini's "Influence" book on Amazon. Use our affiliate link here if you are going to buy it so you can help support the show.
Visit here to purchase the book "Influence" on Amazon: amzn.to/2ERIPOG
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Justin Womack: https://www.linkedin.com/in/justinwomack1/
Andros Sturgeon: https://www.linkedin.com/in/androssturgeon
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